You may not have realized it, but you are part of a global community of internet users. In fact, according to recent internet usage statistics, over 5.35 billion people worldwide are using the Internet today. That’s more than half of the world’s population!
As technology continues to advance, more and more people are gaining access to the Internet. In fact, the number of internet users is expected to reach 7.9 billion by 2029.
So, whether you’re a casual user or a seasoned pro, understanding internet usage statistics can help you stay informed about the latest trends and developments in the online world.
In this article, I’ll explore some of the most fascinating facts and figures about internet usage and what they mean for you.
Key Statistics
- There are 5.35 billion internet users worldwide.
- The number of internet users is expected to reach 7.9 billion by 2029.
- The average growth rate of internet users is 8.2% annually.
- The average global internet user spends almost 7 hours online daily.
- More than 25% of websites are in English.
- 4.32 billion people use their mobile devices to go online.
- Asia has the most significant internet users, with over 2.8 billion.
- Europe is the 2nd most popular region by internet users, with 705 million.
- There are 4.4 billion email users registered worldwide.
- 32% of Internet users worldwide are 25 to 34 years old.
Here are the internet usage statistics by countries:
Here are the top 20 countries ranked by total number of internet users:
Rank | Nation | Internet Users | Population | Internet Penetration Rate |
---|---|---|---|---|
1 | China | 1.05 billion | 1.412 billion | 74.36% |
2 | India | 692 million | 1.408 billion | 49.15% |
3 | US | 311.3 million | 331.9 million | 93.79% |
4 | Indonesia | 212.9 million | 273.8 million | 77.76% |
5 | Brazil | 181.8 million | 214.3 million | 84.83% |
6 | Russia | 127.6 million | 143.4 million | 88.98% |
7 | Nigeria | 122.5 million | 213.4 million | 57.41% |
8 | Japan | 102.5 million | 125.7 million | 81.54% |
9 | Mexico | 100.6 million | 126.7 million | 79.4% |
10 | Pakistan | 87.35 million | 231.4 million | 37.75% |
11 | Philippines | 85.16 million | 113.9 million | 74.77% |
12 | Egypt | 80.75 million | 109.3 million | 73.88% |
13 | Vietnam | 77.93 million | 97.47 million | 79.95% |
14 | Germany | 77.53 million | 83.2 million | 93.19% |
15 | Turkey | 71.38 million | 84.78 million | 84.19% |
16 | Iran | 69.83 million | 87.92 million | 79.42% |
17 | Bangladesh | 66.94 million | 169.4 million | 39.52% |
18 | UK | 66.11 million | 67.33 million | 98.19% |
19 | Thailand | 61.21 million | 71.6 million | 85.49% |
20 | France | 59.94 million | 67.75 million | 88.47% |
21 | Italy | 50.78 million | 59.11 million | 85.91% |
22 | South Korea | 50.56 million | 51.74 million | 97.72% |
23 | Spain | 45.12 million | 47.42 million | 95.15% |
24 | Argentina | 39.79 million | 45.81 million | 86.85% |
25 | Poland | 36.68 million | 37.75 million | 97.17% |
Internet users by region worldwide:
Here are the global internet users and adoption rates by region in full:
Region | Share of Global Internet Users | Internet Penetration Rate |
---|---|---|
East Asia | 24% | 74.3% |
South Asia | 18.5% | 47.4% |
South-East Asia | 10% | 75.6% |
South America | 6.8% | 80.6% |
North America | 6.7% | 92% |
Eastern Europe | 4.9% | 86.9% |
West Asia | 4.3% | 75.3% |
West Africa | 4% | 48% |
Western Europe | 3.5% | 93.5% |
North Africa | 3.3% | 65.9% |
Southern Europe | 2.6% | 88.4% |
Central America | 2.6% | 74.9% |
East Africa | 2.1% | 23.1% |
Northern Europe | 2% | 97.4% |
Central Africa | 1.1% | 27.9% |
Central Asia | 1.1% | 72.5% |
South Africa | 0.9% | 70.6% |
Oceania | 0.7% | 79.4% |
Caribbean | 0.6% | 68.4% |
World | 100% | 64.4% |
1. There are 5.35 billion internet users worldwide.
(Source: Statista)
This number represents about 60% of the global population. The number of Internet users has steadily increased over the years, with more and more people gaining access to the Internet.
The Asia-Pacific region has the highest number of Internet users, with over 2.5 billion people using the Internet. Europe has the second-highest number of Internet users, with over 700 million people using the Internet.
North America has over 350 million internet users, while Latin America and the Caribbean have over 400 million. Africa has the lowest number of Internet users, with slightly over 500 million people using the Internet.
The increase in internet usage can be attributed to the growing availability of affordable smartphones, tablets, and other mobile devices.
The spread of high-speed internet connectivity and the rise of social media platforms have also contributed to the growth in internet usage.
2. The number of internet users is expected to reach 7.9 billion by 2029.
(Source: Forbes)
This growth in internet usage is driven by several factors, including the increasing availability of affordable internet access, the growing popularity of mobile devices, and the rise of new technologies such as 5G and the Internet of Things (IoT).
As more people access the Internet, online activities such as social media, shopping, and streaming services are expected to become even more popular.
It is important to note that while the growth in internet usage presents many opportunities, it also comes with some challenges.
For example, there is a growing concern about online privacy and security and the potential for online addiction and cyberbullying.
As such, individuals, governments, and organizations need to work together to ensure that the Internet remains safe and accessible for everyone.
3. The average growth rate of internet users is 8.2% annually.
(Source: Datareportal)
One of the main reasons for this growth is the increasing availability of affordable internet access in developing countries.
As more people access the Internet, they can take advantage of all its benefits, from online shopping and social media to education and job opportunities.
4. The average global internet user spends almost 7 hours online daily.
(Source: Datareportal)
It is important to note that internet usage varies significantly by country and region.
For example, in North America, the average internet user spends around 8 hours and 25 minutes online daily, while in Africa, the average is only around 2 hours and 22 minutes daily.
Age and gender can also play a role in internet usage habits.
5. More than 25% of websites are in English.
(Source: Statista)
English is a global language that is widely spoken and understood. It is the official language of many countries, including the United States, the United Kingdom, Canada, and Australia.
This is why it is unsurprising that English is the dominant online language.
The widespread use of English on the Internet has many benefits. It makes it easier for people from different countries to communicate and share information, and it also makes it easier for businesses to reach a global audience.
However, the dominance of English on the Internet also has some drawbacks. It can make it difficult for people who do not speak English to access information and resources online.
It would be best to consider translating your websites into other languages to reach a wider audience.
6. 4.32 billion people use their mobile devices to go online.
(Source: Statista)
Several factors, including the increasing availability of affordable smartphones and mobile data plans and the growing popularity of mobile apps and social media platforms, have driven the rise of mobile internet usage.
Mobile devices also offer greater flexibility and convenience, allowing users to access the Internet from anywhere, at any time.
Mobile internet usage is prevalent in developing countries, where many people cannot access traditional desktop or laptop computers.
In these regions, mobile devices are often the primary means of internet access, making mobile internet usage an essential driver of economic growth and social development.
7. Asia has the most significant internet users, with over 2.8 billion.
(Source: Statista)
This is not surprising, given that Asia is the most populous continent, with over 4.6 billion people living there.
China and India are the two countries with the most internet users in Asia. China has the most significant internet users worldwide, with over 900 million people using the Internet. India is second, with over 600 million internet users.
Other countries with many internet users in Asia include Indonesia, Japan, and South Korea.
The growth of the Internet in Asia has been significant in recent years. Asia’s number of internet users has increased by over 1 billion since 2013.
Several factors, including the increasing availability of smartphones and the growing middle class in many Asian countries, have driven this growth.
8. Europe is the 2nd most popular region by internet users, with 705 million.
(Source: Statista)
This represents approximately 15% of the world’s internet users. The region is second only to Asia, which has the most significant number of internet users worldwide.
The growth of internet usage in Europe has been significant in recent years, with an average annual growth rate of 7.5% between 2010 and 2020.
Western Europe has the most internet users, with 381 million, and Eastern Europe has the second-highest number, with 186 million. Europe’s most popular internet activities include social networking, shopping, and banking.
The popularity of social networking sites such as Facebook and Twitter has grown in recent years, with over 200 million users in Europe alone. Online shopping has also become increasingly popular, with over 300 million European shoppers shopping online.
9. There are 4.4 billion email users registered worldwide.
(Source: Constant Contact)
Email usage varies by region, with North America having the highest number of email users, followed by Asia and Europe. Regarding age groups, email is most commonly used by individuals aged 35-44, followed by those aged 45-54.
Email is used for both personal and business communication. It is a cost-effective and efficient way to communicate with clients, customers, and colleagues.
Email marketing has also become popular for businesses to reach potential customers.
With the rise of social media and instant messaging apps, some have predicted the decline of email. However, email remains a reliable and secure communication method, and its usage is unlikely to decrease significantly soon.
10. 32% of Internet users worldwide are 25 to 34 years old.
(Source: Statista)
This age group grew up with the Internet and has never known a world without it. They are comfortable using technology for various purposes, including social networking, online shopping, and entertainment.
They are also more likely to use mobile devices to access the Internet than any other age group.
They are constantly connected and rely on the Internet for information, communication, and entertainment.
As a marketer, it’s essential to understand the habits and preferences of this age group. They are a significant portion of the online population and represent a valuable target audience for many businesses.
By tailoring your marketing efforts to appeal to this demographic, you can increase your chances of success in the digital marketplace.
11. 65.68% of internet users worldwide use the Chrome web browser.
(Source: Statcounter)
This is a significant increase from previous years when Chrome’s market share was around 50%.
Chrome has become so popular for several reasons, one of which is its speed and performance. Chrome is known for being a fast and responsive browser, which makes browsing the Internet a seamless experience.
Additionally, Chrome’s user-friendly interface is easy to navigate, making it a popular choice for novice and experienced users.
Another reason why Chrome is so popular is its compatibility with various operating systems. Whether you are using Windows, Mac, or Linux, Chrome is available and works smoothly on all these platforms.
Finally, Chrome’s extensive library of extensions and add-ons is another reason it is so popular. Chrome’s web store offers many extensions to enhance your browsing experience, from ad blockers to productivity tools.
12. Qatar holds the fastest mobile global average internet speed with a fantastic 329.37 Mbps Download.
(Source: Speedtest)
Qatar is the place to be if you’re looking for fast mobile internet speeds. Recent internet usage statistics show Qatar has the fastest mobile global average internet speed.
Qatar’s fast internet speed results from the country’s investments in technology and infrastructure.
The government has invested heavily in building a robust telecommunications network, which has resulted in high-speed internet access for its citizens and residents.
13. 98-99% of people in Denmark, Iceland, the UAE, Kuwait, and Qatar have internet access.
(Source: Statista)
If you’re living in Denmark, Iceland, the UAE, Kuwait, or Qatar, you’re part of a country where internet access is almost universal.
Denmark is known for its high level of digitalization and is often ranked as one of the most connected countries in the world. In Iceland, internet access is a fundamental human right, and the government has significantly invested in providing high-speed internet to citizens.
The UAE, Kuwait, and Qatar also invest heavily in their digital infrastructure to become digital leaders.
Such high internet access has many benefits, including increased access to education, healthcare, and job opportunities.
It also allows for more accessible communication with friends and family worldwide and access to a wealth of information and entertainment.
14. According to Google search stats, the world of search engines is dominated by Google, the most popular web search engine.
(Source: First Site Guide)
According to recent Google search stats, Google is the most popular search engine globally, with a market share of over 90%.
Google’s dominance in the search engine market is due to several factors. One of the main reasons is the company’s focus on providing users with the most relevant and helpful search results.
Google uses a complex algorithm to analyze web pages and determine which will likely answer a user’s query. This algorithm constantly evolves, so Google’s search results are continually improving.
Another reason for Google’s dominance is the company’s commitment to innovation. Google constantly introduces new features and tools to help users find what they’re looking for more quickly and easily.
For example, Google’s autocomplete feature suggests search terms as you type, while its Knowledge Graph provides quick answers to common questions.
Despite Google’s dominance, there are other search engines out there that are worth considering.
For example, Bing and Yahoo both offer unique features and search experiences that may be more suited to specific users. However, Google is still the way to go if you’re looking for the most comprehensive and reliable search results.
15. 92.17% use the Google search engine.
(Source: Statcounter)
Regarding searching the internet, Google is the most popular search engine in the world.
One reason for Google’s popularity is its ability to provide accurate and relevant search results. Google’s algorithms are constantly updated to ensure users receive the most relevant results possible.
Additionally, Google’s user-friendly interface and easy-to-use search bar make it simple for even inexperienced internet users to find what they want.
Another factor that contributes to Google’s popularity is its integration with other Google services.
Many internet users rely on Gmail, Google Maps, and Google Drive, all seamlessly integrated with Google’s search engine. This makes it easy for users to access all their Google services from one place.
16. 2.78% use the Bing search engine.
(Source: Statcounter)
Microsoft owns Bing, which has existed since 2009. It has undergone several changes over the years, including a redesign in 2020 that aimed to make it more visually appealing and user-friendly.
While Bing may not be as famous as Google, it still has a loyal following. Some people prefer Bing’s search results, which are more accurate and relevant to their queries.
Others, like Bing, offer rewards for using its search engine, which can be redeemed for gift cards and other prizes.
17. 1.6% use the Yahoo! search engine.
(Source: Statcounter)
This may surprise some, as Yahoo! was once one of the most popular search engines on the Internet. However, in recent years, it has fallen out of favor with many users.
There are a few reasons why Yahoo! has lost ground to other search engines like Google. One is that Google provides better search results. Google’s algorithms are more advanced and better at understanding what users seek.
Additionally, Google has a more user-friendly interface, which makes it easier for users to find what they’re looking for.
That being said, some people still prefer to use Yahoo! as their primary search engine. Yahoo! offers a few unique features for these users that Google doesn’t have.
For example, Yahoo! offers a news aggregator that pulls news stories from various sources. Additionally, Yahoo! has a more robust email platform than Google, which is a big draw for some users.
18. 0.92% use the Baidu search engine.
(Source: Statcounter)
Baidu is a Chinese search engine founded in 2000. It is one of the most popular in China and has a market share of around 70%. However, Baidu is not as well-known or widely used outside of China.
It is important to note that Baidu is primarily used in China, where it is the dominant search engine.
This is because Google is blocked in China, and Baidu has been able to fill the gap.
However, Baidu may not be the best option for users outside of China as it is not optimized for other languages and may not provide the same search results as other search engines.
19. 0.85% use the Yandex search engine.
(Source: Statcounter)
Yandex is a Russian search engine that has been around since 1997. While it may not be as popular as Google, it is still used by many people.
Yandex is known for its advanced algorithms and features, such as its personalized search results and image search. It also offers various services, including email, maps, and news. Yandex is particularly popular in Russia, with a market share of over 50%.
20. 0.50% use the DuckDuckGo search engine.
(Source: Statcounter)
DuckDuckGo is a search engine that emphasizes privacy and does not track user data. It has recently gained popularity among users who are concerned about their online privacy.
If you value privacy and want to avoid being tracked online, you may want to consider using DuckDuckGo as your search engine.
While it may not have all the features of Google, it can still provide you with relevant search results without compromising your privacy.
21. Africa ranks bottom for internet use compared to other regions, with only 39.7% of the population using the internet.
(InternetWPShout)
Africa’s low internet usage rate can be attributed to several factors, including poor infrastructure, low literacy, and high poverty levels.
In many parts of Africa, access to electricity is limited, making it difficult for power devices to access the Internet.
Currently, many people in Africa do not have the necessary skills to use the Internet, which hinders their ability to take advantage of the opportunities that come with Internet access.
Despite these challenges, efforts are being made to increase internet access in Africa. Governments and private organizations invest in infrastructure and provide training programs to improve digital literacy.
As a result, the number of internet users in Africa is slowly increasing, and this trend is hoped to continue in the coming years.
22. 1990 the first search engine, “Archie Query Form”, was launched.
(Source: Wordstream)
Students at McGill University in Montreal, Canada, created Archie, which was designed to help users find files on FTP servers.
At the time, the Internet was in its early stages, and there were no easy ways to search for specific files or information.
Archie worked by indexing the names of files on FTP servers and allowing users to search for those files by keyword. This revolutionary idea paved the way for the search engines we use today.
23. Google Search Index contains more than 100,000,000 GB.
(Source: Google)
When you use Google to search for information on the Internet, have you ever wondered where all that data comes from?
Google’s massive search index contains over 100,000,000 GB of data—equivalent to about 100,000,000,000 megabytes!
To put it into perspective, imagine having a 1TB hard drive on your computer. That’s about 1,000 GB. So, Google’s search index equals 100,000 hard drives with 1TB of storage each!
Google’s search index is constantly growing as it crawls the web to find new information. It’s estimated that Google indexes over 130 trillion web pages. That’s a lot of data to store and manage!
To handle this massive amount of data, Google uses a distributed system of servers worldwide. This allows them to quickly retrieve and serve search results to users regardless of their location.
24. North America is The most connected region globally, with over 75% of people having an internet connection.
(Source: GSMA)
This means that most people in North America have access to the vast amount of information and resources available on the Internet.
The level of internet connectivity in North America is due to various factors, including the region’s robust technological infrastructure, high levels of education and literacy, and widespread adoption of digital technologies.
In addition, many businesses and organizations in North America rely heavily on the Internet for communication, commerce, and other activities, further driving up Internet usage rates.
25. Android accounts for a whopping 74.25% of the global market.
(Source: Statcounter)
One of the main reasons Android is popular is its open-source nature, which allows developers to create and customize apps for the platform.
Additionally, Android is available on a wide range of devices, from budget smartphones to high-end flagship models, making it accessible to a broad audience.
In contrast, Apple’s iOS, the second most popular mobile operating system, accounts for only 25.15% of the global market share. While iOS is known for its sleek design and user-friendly interface, it is limited to Apple’s proprietary hardware, which can be expensive for some users.
26. Over 68% of all people in Europe have Internet access.
(Source: GSMA)
Internet access in Europe is not evenly distributed, with some countries having higher rates than others. For instance, Iceland has the highest rate of internet access in Europe, with 98% of its population using the internet.
On the other hand, Moldova has the lowest rate, with only 31% of its population using the Internet.
TInternetns for these disparities are varied, but they often depend on factors such as income, education, and infrastructure. Generally, countries with higher income and education levels tend to have higher internet access rates.
Despite these disparities, the overall trend in Europe is towards more significant internet usage. This trend will likely continue as more people gain access to technology and the internet, which are integrated into daily life.
27. IOS holds 25.15% of the mobile global internet usage market.
(Source: Statcounter)
One reason may be the popularity of Apple products, such as the iPhone and iPad, which run on the IOS operating system. These devices are known for their sleek design and user-friendly interface, making them a popular choice for many consumers.
In addition, IOS devices are often associated with higher income demographics, which may be another factor contributing to their significant market share in mobile internet usage.
28. Mobile traffic to websites is over 51% of total online traffic.
(Source: Statcounter)
There are a few reasons for this shift. First, smartphones have become more affordable and accessible over the years, meaning more people can access the Internet on the go.
Second, mobile data plans have become more affordable and reliable, making accessing the Internet easier.
Finally, mobile websites and apps have improved in quality and functionality, making it easier for people to use the internet on their phones.
As a result of this shift, businesses and website owners need to ensure that their websites are mobile-friendly. Their websites should be optimized for smaller screens and touch-based navigation.
If your website is not mobile-friendly, you may miss out on a significant portion of your potential audience.
29. Smartphones account for 80% of the time spent on social media.
(Source: Comscore)
This trend is not surprising, given smartphones’ convenience and portability. Smartphone users can access social media from anywhere, anytime.
You can check your notifications while waiting in line at the grocery store or scroll through your newsfeed while on the bus.
However, smartphones’ dominance in social media usage has important implications for marketers and businesses. It means you need to optimize your content for mobile devices to reach your target audience on social media.
This might mean creating shorter, more visually appealing posts that quickly read on a small screen or using mobile-friendly formats like vertical videos or Instagram Stories.
It might also mean investing in mobile advertising to ensure your content reaches the right people at the right time. In short, to succeed on social media, you need to get your audience where they are: on their smartphones.
30. People spend an average of 2.8 hours browsing the web on smartphones daily.
(Source: Ezoic)
With the rise of mobile internet usage, businesses must ensure their websites are mobile-friendly. This means the website is easy to navigate on a mobile device, loads quickly, and has a responsive design that adapts to different screen sizes.
In addition to mobile optimization, businesses should also consider the type of content they are creating for their website.
With people spending more time on their smartphones, creating content that is easily consumable on a smaller screen is essential. This could include using shorter paragraphs, bullet points, and images to break up text.
31. People spend 143 minutes online on mobile devices and 38 minutes a day on a desktop.
(Source: Statista)
The shift towards mobile devices has also impacted how people use the Internet. Internet users spend more time on social media platforms, messaging apps, and other entertainment-related activities.
Meanwhile, desktop users use the Internet for work-related activities such as email, research, and productivity tools.
32. There are over 4.2 billion active social media users worldwide.
(Source: Datareportal)
The popularity of social media platforms such as Facebook, Instagram, Twitter, and LinkedIn has skyrocketed in recent years.
These platforms have made it easier for people to connect with friends and family, share their thoughts and ideas, and stay up-to-date with the latest news and trends.
According to recent statistics, Facebook is the most popular social media platform with over 2.9 billion active users, followed by YouTube with 2.7 billion users. Instagram, TikTok, and WeChat have over 1 billion active users.
The rise of social media has also created new opportunities for businesses and marketers. Social media platforms provide a cost-effective way for companies to reach their target audience and promote their products and services.
33. Over 65% of all people over the age of 13 use social media.
(Source: Datareportal)
The popularity of social media can be attributed to its ease of use and accessibility. With just a few clicks, users can create an account and start sharing their thoughts and experiences with others.
Social media platforms also offer a wide range of features, including messaging, video calls, and live streaming, making them versatile communication tools.
The most popular social media platforms include Facebook, Instagram, Twitter, and Snapchat. Each platform has unique features and user base, making it easy for users to find one that suits their needs.
Facebook, for example, is popular among older generations, while Snapchat is more prevalent among younger generations.
34. By 2025, social media users worldwide are expected to grow to 4.41 billion.
(Source: Statista)
This growth in social media users can be attributed to several factors. Firstly, the increasing availability of affordable smartphones and internet connectivity has made accessing social media platforms easier.
Secondly, the rise of social media influencers and the increasing importance of social media in marketing has made it more attractive for businesses to have a social media presence.
Social media users worldwide are expected to grow in the coming years.
This growth presents several opportunities for businesses to reach a wider audience and for individuals to connect with others around the world.
35. The most popular social media network in the world is Facebook.
(Source: Statista)
If you’re like most people, you probably have a Facebook account. And you’re not alone – Facebook is the most popular social media network globally, with over 2.9 billion monthly active users.
Facebook was launched in 2004 by Mark Zuckerberg and his college roommates. Initially, it was only available to Harvard students, but it quickly expanded to other universities and eventually to the general public.
Today, Facebook is available in over 100 languages and is used by people worldwide.
36. Over 2.9 billion people use Facebook.
(Source: Statista)
Facebook is one of the most popular social networking sites in the world. As of 2024, over 2.9 billion people use Facebook, making it the largest social network in the world. Almost one-third of the world’s population has a Facebook account.
Facebook was founded in 2004 by Mark Zuckerberg, and since then, it has grown exponentially.
Facebook allows users to connect with friends and family, share photos and videos, and join groups based on their interests. It has become an essential part of people’s daily lives, with many using it to stay in touch with loved ones who live far away.
37. YouTube has over 2.7 billion active monthly users.
(Source: Demand Sage)
YouTube is the second most visited website in the world, after Google. People spend 40 minutes per session on the platform, and over 1 billion hours of video are watched daily.
YouTube is a platform for creators to share their content with the world. Anyone can create a channel and upload videos; many people have succeeded on the platform.
From makeup tutorials to gaming videos to educational content, YouTube has something for everyone. In addition to individual creators, many businesses and organizations use YouTube to reach their audiences.
They create videos to showcase their products, services, or causes and use the platform to connect with customers or supporters.
38. There are over 601,363,180 blogs on Tumblr.
(Source: Tumblr)
Tumblr is a microblogging platform that allows you to post various types of content, including text, photos, videos, and audio.
It’s known for its user-friendly interface, customizable themes, and social networking features. Many people use Tumblr to share their thoughts, ideas, and creations.
Whether you’re into fashion, music, art, or anything in between, you’ll likely find like-minded people on Tumblr.
You can follow other users, reblog their posts, and interact with them through comments and messages. It’s a great way to connect with people who share your interests and discover new things.
39. People spend up to 53 minutes daily using Instagram.
(Source: Vox)
Instagram has become a popular platform for businesses to promote their products and services.
With over one billion monthly active users, companies can reach a large audience through Instagram. 90% of the top 100 brands worldwide have an Instagram account.
One reason people spend so much time on Instagram is its visual nature. Instagram is primarily a photo and video-sharing platform, which makes it easy for users to consume content quickly.
Instagram’s algorithm is also designed to show users content they are most likely to engage with, which keeps them returning for more.
40. The average time spent on social media exceeds 2 Hours and 22 Minutes daily.
(Source: Datareportal )
Social media platforms such as Facebook, Instagram, and Twitter have become ubiquitous. People use them to connect with friends and family, share photos and videos, and stay updated with the latest news and trends.
While social media can be a great way to stay connected, it’s essential to be mindful of your time on these platforms.
Excessive social media use has been linked to a range of adverse outcomes, including decreased productivity, poor mental health, and addiction.
To help manage your social media use, consider limiting your daily time on these platforms. You can also try taking breaks from social media or deleting your accounts altogether if they negatively impact your life.
41. 52% of all LinkedIn users use the service monthly.
If you’re looking for a professional social networking site, LinkedIn is the go-to platform for many people. With over 740 million members worldwide, it’s a great way to connect with colleagues, potential employers, and industry experts.
If you’re not already using LinkedIn, it’s worth considering. With so many active users, it’s a great way to expand your professional network and advance your career.
42. There are over 364 million domain names worldwide.
(Source: Verisign)
Regarding the internet, domains are the addresses that allow you to access websites.
The most popular top-level domains (TLDs) include .com, .net, .org, and .info. These TLDs make up a significant portion of the total number of registered domain names. However, many country-specific TLDs exist, such as .uk for the United Kingdom and .ca for Canada.
Having a domain name is essential for any business or organization that wants to have an online presence. It allows customers and users to find and access their websites easily.
With so many registered domain names, finding the perfect one for your needs can be challenging. However, with creativity and persistence, you can still find a great domain name that suits your brand or business.
43. Almost half (43.8%) of all domains are .com and .net.
(Source: Verisign)
Regarding domain names, .com and .net are the most popular choices. Almost half of all domains are either .com or .net domains.
The .com extension is the most widely used domain extension worldwide. It was initially intended for commercial businesses, but many websites now use it.
On the other hand, the .net extension was initially intended for network infrastructure but is now used by various websites.
While .com and .net are the most popular domain extensions, many other options are available. Some websites use country-specific domain extensions, such as .uk for websites in the United Kingdom or .ca for websites in Canada.
Different websites use domain extensions specific to their industry, such as .edu for educational institutions or .gov for government websites.
44. Twitter (now X) has over 1.3 billion unique users.
Twitter, now known as X, is a popular social media platform that allows users to share short messages known as tweets.
X offers various features that allow you to engage with others on the platform, including the ability to follow other users, like and retweet tweets, and send direct messages.
X also allows you to customize their profiles with profile pictures, headers, and bios, making it easy for others to learn more about them.
In addition to its user base, X is widely used by businesses and organizations to connect with customers and promote their products or services. X offers a variety of advertising options, including promoted tweets and trends, which can help businesses reach a broader audience on the platform.
45. Users spend up to 14 minutes a day on Pinterest.
(Source: True List)
Pinterest is a social media platform that allows you to discover and save ideas for various topics, including fashion, food, home decor, and more. With over 400 million active users, Pinterest has become a popular destination for those seeking inspiration and ideas.
Users spend so much time on Pinterest because of the platform’s highly visual nature. The site is full of eye-catching images and videos, making getting lost in a sea of pins easy.
Additionally, Pinterest’s algorithm recommends content based on users’ interests, keeping them engaged and scrolling.
46. There are more than 1.93 billion websites online.
(Source: Internet Live Stats)
The vast majority of these websites are inactive or have little traffic. Only a tiny fraction receive significant visitors.
Search engines, social media platforms, and e-commerce sites are the most popular websites. These websites receive billions of visitors monthly and are responsible for significant internet traffic.
It’s important to note that not all websites are created equal. Some are designed for personal use, while others are for businesses or organizations. Some websites are designed for specific audiences or niches, while others have a broader appeal.
47. The first-ever website dates back to 1991.
(Source: History)
You may be surprised to learn that the first-ever website was created in 1991. It was developed by Sir Tim Berners-Lee, a British computer scientist, and was hosted on a NeXT computer at CERN, the European Organization for Nuclear Research.
The website was elementary, consisting of just text and hyperlinks. Its purpose was to provide information about the World Wide Web project and how to access it.
At the time, the web was only available to a small group of researchers, but it quickly grew in popularity and accessibility.
Since then, the Internet has become integral to everyday lives, with billions of websites and users worldwide. The first website may have been simple, but it paved the way for today’s vast and complex network.
48. There are over 4.75 billion snaps on Snapchat every day.
(Source: Backlinko)
Snapchat’s user base has continued to grow. The app’s unique features, such as disappearing messages and filters, have helped it stand out in a crowded social media landscape.
It’s worth noting that while Snapchat’s daily usage numbers are impressive, they still trail behind other social media giants like Facebook and Instagram in terms of overall user base.
However, the app’s focus on private messaging and sharing with close friends has helped it carve out a niche in the market.
49. Reddit has 1.2 billion active monthly users.
(Source: Backlinko)
Reddit is organized into subreddits, which are communities based around specific topics. You can subscribe to these subreddits to see content related to your interests. Some of the most popular subreddits include r/funny, r/gifs, and r/aww.
One of Reddit’s unique features is its upvoting and downvoting system. Users can upvote or downvote posts and comments, affecting their site visibility. This system helps to promote high-quality content and discourage spam and low-quality posts.
In addition to its social features, Reddit is also a valuable source of information and news. Many subreddits are dedicated to science, technology, and politics.
These subreddits often have knowledgeable communities that share information and discuss the latest field developments.
50. There are over 202 million active websites on the web.
(Source: Netcraft)
With so many websites, it’s essential to understand that not all are created equal. Some websites are more popular than others, and others are more trustworthy. It’s critical to be cautious when browsing the web and only visit websites you trust.
One way to ensure you’re visiting trustworthy websites is to look for the “https” in the URL.
This indicates that the website uses a secure connection, which can help protect your personal information from being intercepted by hackers or other malicious actors.
51. Around 7 million blog posts get published per day.
(Source: Internet Live Stats)
One reason for this explosion of blog content is the ease with which anyone can start a blog. Thanks to platforms like WordPress and Blogger, setting up a blog is a simple process that requires minimal technical knowledge.
This accessibility has led to a proliferation of niche blogs that cover everything from cooking to cryptocurrency.
Of course, not all blog posts are created equal. While some bloggers can attract huge audiences and make a living from their writing, most blog posts are read by only a handful of people.
Nevertheless, the sheer volume of content produced means that there’s something out there for everyone.
52. Over 28% of active sites use content management systems.
(Source: Built With)
If you have ever created a website, you know that managing content can be a daunting task. Content management systems (CMS) are designed to make this process easier. They allow you to create, edit, and publish content without knowing how to code.
There are many CMS options available, with WordPress being the most popular. Other popular CMS options include Joomla, Drupal, and Shopify.
Each CMS has strengths and weaknesses, so choosing the best fits your needs is essential.
53. 44% of all websites using CMS solutions use WordPress.
(Source: W3Techs)
This statistic comes from a survey conducted by W3Techs in 2024. The survey examined the top 10 million websites on the Internet and found that WordPresInterneted by 44.1% of them.
WordPress is a free and open-source CMS that allows you to create and manage websites easily. It has many features and plugins, making it a popular choice for both beginners and experienced web developers.
54. The most popular website hosting provider is GoDaddy, which hosts over 44 million websites.
(Source: Built With)
GoDaddy is a website hosting provider that offers various services, including website hosting, domain registration, and website-building tools. GoDaddy’s popularity can be attributed to its user-friendly interface, affordable pricing, and reliable service.
With GoDaddy, you can easily set up a website in just a few clicks, and their customer support team is available 24/7 to assist you with any issues you may encounter.
In addition to website hosting, GoDaddy offers various website-building tools, including a website builder and WordPress hosting. These tools make creating a professional-looking website easy for anyone with no coding experience.
55. The most popular website-building tool is Wix.
(Source: Built With)
Wix is a cloud-based website builder that allows you to create professional-looking websites without coding experience.
Wix offers a range of templates and design options, making it easy to customize their websites to your liking. Additionally, Wix provides a drag-and-drop interface, making adding and editing website content accessible.
According to recent internet usage statistics, Wix is the most popular website-building tool, with over 180 million users worldwide. This popularity can be attributed to its ease of use, affordability, and range of features.
56. There are 3.91 trillion dollars in estimated sales of products and services via the Internet.
(Source: eMarketer)
This represents the total value of all products and services sold through e-commerce websites, online marketplaces, and other platforms.
It includes everything from consumer goods like clothing and electronics to consulting and software development services.
The growth of e-commerce has been fueled by factors such as the increasing availability of high-speed Internet, the widespread adoption of smartphones and other mobile devices, and the rise of social media.
As more and more people turn to the Internet to buy and sell goods, the e-commerce industry is expected to grow in the coming years.
57. The most popular Countries in the eCommerce landscape are the Philippines, Malaysia, and Spain, with a 20% estimated growth.
(Source: Shopify)
The Philippines, in particular, has seen a significant increase in online shopping. With over 100 million people, the country’s growing middle class is increasingly turning to eCommerce for shopping.
The rise of mobile devices has also contributed to this growth, as more Filipinos are using their smartphones to shop online.
Conversely, Malaysia has a robust eCommerce ecosystem has been growing steadily over the years.
The government has been actively promoting eCommerce, and the country has a robust logistics infrastructure that makes it easy for businesses to sell online. As a result, Malaysia has become a hub for eCommerce in Southeast Asia.
Spain may not be the first country that comes to mind when you think of eCommerce, but it’s one of Europe’s most active eCommerce markets.
The country’s tech-savvy population is increasingly turning to online shopping, and Spanish businesses are taking advantage of this trend by investing heavily in eCommerce.
58. Amazon is the leading general eCommerce market, with 5.7 billion monthly visits.
(Source: Web Retailer)
Millions of people shop on Amazon daily, making it a crucial platform for sellers to reach potential customers.
Amazon’s success can be attributed to its vast selection of products, competitive prices, and convenient shopping experience. From electronics to clothing to groceries, Amazon offers various products that appeal to multiple shoppers.
Plus, with features like free shipping and easy returns, it’s no wonder why so many people choose to shop on Amazon.
If you’re a seller looking to expand your reach, selling on Amazon can be significant. With millions of potential customers, you can tap into a large market and increase your sales.
Plus, with tools like Amazon’s advertising platform and product listing optimization, you can improve your visibility and attract even more customers to your products.
59. 82% of Evergreen shoppers used a search engine related to their shopping.
(Source: Think with Google)
This means that most online shoppers turn to search engines to help them find the products they need. By using specific keywords related to their shopping needs, these shoppers can quickly and easily find the products they want to buy.
This highlights the importance of businesses having a robust online presence and optimizing their websites for search engines.
By doing so, they can ensure that potential customers searching for their products can quickly discover them.
In addition, businesses can use paid search advertising to increase their visibility in search engine results pages and target specific keywords related to their products. By doing so, they can reach a larger audience and drive more traffic to their website.
60. The Online Advertising Market was valued at $304.0 billion in 2019 and is expected to reach $982.82 billion by 2025.
(Source: Mordor Intelligence)
This growth can be attributed to the increasing number of internet users worldwide and the shift towards digital advertising.
One critical advantage of online advertising is its ability to target specific audiences based on demographics, interests, and behavior.
This targeted approach allows businesses to reach their ideal customers more effectively and efficiently, resulting in higher conversion rates and ROI.
Another advantage of online advertising is its flexibility and scalability. Businesses can easily adjust their ad campaigns based on real-time data and feedback, allowing them to optimize their campaigns for maximum effectiveness.
Additionally, online advertising offers a wide range of ad formats, including display ads, video ads, social media ads, and more, giving businesses the flexibility to choose the format that best suits their needs.
61. Google and Facebook are the two most popular digital ad investments, accounting for over 56% of the global advertisement space.
(Source: eMarketer)
Google Ads, formerly Google AdWords, is a powerful tool for reaching customers who are searching for specific products or services.
With Google Ads, you can target specific keywords, locations, and demographics to ensure your ads are shown to the right people at the right time. You can also track your results in real-time and adjust your campaigns to maximize your return on investment.
On the other hand, Facebook Ads are a great way to reach a wider audience and build brand awareness. With over 2.9 billion monthly active users, Facebook is the largest social media platform in the world.
With Facebook Ads, you can target users based on their interests, behaviors, and demographics, allowing you to reach those who are most likely to be interested in your products or services.
Both Google and Facebook offer a variety of ad formats, including text, display, and video ads, as well as a range of targeting options to suit your needs and budget.
Investing in these two platforms ensures that your ads reach a broad audience and that you’re getting the most bang for your buck.
62. 47% of Internet users globally use an ad-blocker today.
(Source: Globalwebindex)
If you are an internet user, you have probably encountered online advertisements at some point. While some ads can be informative or entertaining, others can be intrusive or annoying.
This is why many people use an ad-blocker, a software that prevents ads from displaying on websites.
Despite their popularity, ad blockers are not without controversy. Some argue that they hurt content creators and publishers who rely on advertising revenue to support their websites.
Additionally, some websites have begun restricting content access for users with ad-blockers enabled.
63. Hackers attack every 39 seconds.
(Source: University of Maryland)
Hackers use various methods to attack individuals and organizations. They may use phishing emails to trick people into giving away sensitive information, or they may use malware to infect computers and steal data.
Some hackers even use ransomware to lock people out of their computers and demand payment to unlock them.
It’s essential to take steps to protect yourself from these attacks. This includes using strong passwords, keeping your software up-to-date, and being cautious when clicking links or downloading attachments.
Using antivirus software and backing up your important files regularly is also a good idea.
Despite our best efforts, however, cyberattacks can still happen. That’s why it’s essential to have a plan to respond to an attack. This may include contacting your IT department or a cybersecurity expert to minimize the damage.
64. 30,000 websites are hacked every day.
(Source: Sophos)
Hackers can gain access to websites for various reasons, including stealing personal information, spreading malware, or defacing them.
Once a website is hacked, it cannot be easy to regain control and restore it to its previous state.
To protect your website from hacking attempts, it is essential to implement strong security measures. This can include using secure passwords, keeping software up to date, and regularly backing up your website.
If you suspect your website has been hacked, it is vital to take immediate action. This can include contacting your web host or a security expert to assess the damage and determine the best action.
By taking proactive steps to secure your website, you can help prevent it from becoming one of the many websites hacked daily.
65. WordPress represents 94% of all CMS platforms vulnerable to hacking.
(Source: Sucuri)
Hackers are always looking for vulnerabilities in popular CMS platforms like WordPress. They can exploit these vulnerabilities to gain access to your website and steal sensitive information or take control of your website.
Keeping your WordPress installation updated with the latest security patches is essential to protecting your website from hacking attempts.
You should also use strong passwords and limit access to your website’s admin panel to trusted individuals only.
Additionally, you can use security plugins to add an extra layer of protection to your website. These plugins can help detect and block hacking attempts and provide other security features such as two-factor authentication and malware scanning.
66. Small businesses are the target of 43% of cyber attacks.
(Source: Verizon)
Small businesses are targeted more frequently than larger businesses for several reasons. One reason is that small businesses often have weaker security measures in place.
Hackers know that small businesses are less likely to have dedicated IT staff or resources to invest in expensive security software.
Another reason is that small businesses often have valuable data that can be easily accessed.
This includes customer information, financial data, and intellectual property. Hackers know that small businesses may not have the same level of protection as larger businesses, making them an easier target.
Solid security measures are crucial to protect your small business from cyber-attacks. This includes using firewalls, antivirus software, and strong passwords. Training your employees to recognize and avoid common cyber threats, such as phishing scams, is also essential.
67. The Internet was created in 1983.
(Source: History)
The creation of the Internet was a collaborative effort between the US Department of Defense and various universities and research institutions.
The goal was to create a network that could withstand a nuclear attack and still function, allowing researchers to continue communicating and sharing information.
Over time, the Internet grew and evolved, becoming the vast network it is today. Billions of people worldwide use it for everything from communication and entertainment to business and education.
Despite its humble beginnings, the Internet has profoundly impacted the world, changing work and communication. It all started with a small network of computers in 1983.
68. Google officially launched in September 1998.
(Source: Wikipedia)
Google was created by Larry Page and Sergey Brin, two Stanford University Ph.D. students. Since then, it has become one of the world’s most powerful and influential companies.
Google’s mission is to organize the world’s information and make it universally accessible and helpful. Billions of people use the company’s search engine daily to find information, products, and services.
In addition to its search engine, Google offers many other products and services, including Google Maps, Google Drive, and Google Docs.
Today, Google is one of the most valuable companies in the world, with a market capitalization of over $1 trillion. The company continues to innovate and expand its offerings and will likely remain a dominant force in the tech industry for years to come.
69. In 1997, WiFi was invented and released to the public.
(Source: Purple.ai)
In 1997, a new technology was invented to change how we connect to the internet. WiFi, which stands for “Wireless Fidelity, was introduced to the public by the Institute of Electrical and Electronics Engineers (IEEE).
WiFi technology uses radio waves to transmit data over short distances, allowing devices to connect to the internet without needing physical cables.
This technology revolutionized how we use the Internet, making accessing information from anywhere convenient.
Since its release, WiFi has become an integral part of our daily lives. It is used in homes, businesses, and public spaces worldwide. WiFi technology continues to evolve today, with new standards being developed to improve speed, security, and reliability.
70. The First Music Streaming Website Started in 1993.
(Source: Wikipedia)
The website was called “Internet Underground Music Archive” (IUMA), and it allowed users to listen to and download music from independent artists.
IUMA was founded by three students from the University of California, Santa Cruz, and it quickly gained popularity among music lovers. The website featured various genres, from rock and pop to jazz and classical.
One reason IUMA was so popular was that it was one of the first websites to use streaming technology.
This meant that you could listen to music without downloading it first, which was a huge breakthrough at the time, as downloading music was slow and often required specialized software.
IUMA paved the way for other music streaming websites, such as Napster, launched in 1999.
Today, countless music streaming services, including Spotify, Apple Music, and Tidal, are available. However, it all started with IUMA, the first music streaming website that forever changed how we listen to music.
Final Thoughts on Internet Usage Statistics
The internet has become an integral part of our daily liInterneth the increasing number of internet users, it is clear that the internet is here to stay.
It is essential to note that the statistics presented are subject to change as technology advances and internet usage patterns shift. However, the data presented provides a clear picture of the current state of internet usage.
With the rise of internet usage, there has been a corresponding increase in concerns regarding online privacy and security. Protecting your personal information and being aware of potential online threats is crucial.
The Internet has revolutionized how we communicate, work, and access information. As internet usage grows, staying informed and adapting to the changing digital landscape is essential.
Frequently Asked Questions on Internet Usage
What are the latest trends in global internet usage?
The latest trends in global internet usage show a steady increase in internet users worldwide. Mobile internet usage has also increased, with more people accessing it via smartphones and tablets.
Which categories of websites receive the most traffic?
The categories of websites that receive the most traffic vary depending on the region. However, some of the most popular categories of websites include search engines, social media, e-commerce, and news websites.
How has internet usage grown over the past decade?
Internet usage has grown significantly over the past decade, with more people gaining access to the internet. The number of internet users has increased from 1.7 billion in 2010 to over 5.35 billion in 2024.
What are the current statistics for internet usage in different countries?
The current statistics for internet usage in different countries vary widely. However, some countries with the highest internet penetration rates include Iceland, Norway, and Sweden.
How does internet usage vary across different age groups?
Younger people use the internet more frequently than older people and are likelier to use social media and messaging apps.
What percentage of the population has internet access worldwide?
Around 60% of the world’s population has internet access. However, internet penetration rates vary widely across different regions and countries.
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